Miron Construction Co. wanted to brand their new Milwaukee office, they turned to their longtime trusted partner ZEBRADOG. It was important to bring elements of the Milwaukee history, including brewing history, manufacturing industries, and construction to the office in a very modern way. Working with my creative director and design team, I created the physical moments that make this space truly feel like the “Cream” city.
In the Cream City Cafe, you’ll find “Made in Milwaukee,” an exhibit where “MKE” is made out of physical tools representing the three trades Miron does; masonry, iron work, and carpentry. Opposite this, you’ll find Brewaukee, a map of Milwaukee constructed with beer crates of the famous breweries, past and present, creating the perfect setting for a happy hour. Around the office, there are touchpoints specific to Miron, like the C5 exhibit, SQP wall, Mission wall, and entrance experience.