Miron Construction Co. wanted to brand their new Milwaukee office, they turned to their longtime trusted partner ZEBRADOG. It was important to bring elements of the Milwaukee history, including brewing history, manufacturing industries, and construction to the office in a very modern way. Working with my creative director and design team, I created the physical moments that make this space truly feel like the “Cream” city.
In the Cream City Cafe, you’ll find “Made in Milwaukee,” an exhibit where “MKE” is made out of physical tools representing the three trades Miron does; masonry, iron work, and carpentry. Opposite this, you’ll find Brewaukee, a map of Milwaukee constructed with beer crates of the famous breweries, past and present, creating the perfect setting for a happy hour. Around the office, there are touchpoints specific to Miron, like the C5 exhibit, SQP wall, Mission wall, and entrance experience.
In Madison, Wisconsin an effort is underway to re-imagine Law Park, which is currently a small park in between a lake and a busy road. ZEBRADOG is working along side Smith Group Architects, Brand NU, Urban Assets, Equity by Design, and the City of Madison to work with the community to create a vision for this lakefront. ZEBRADOG’s role was to create a set of graphics that can accompany this huge project through print and web collateral and through community activities. The result is illustrations bring characters into the letterforms as the lakefront start to form. This approachable style includes all ages and races for a community effort based on inclusivity and allows the viewer to picture a lakefront made for them. On top of the visual style, a huge banner will be brought to each community meeting to serve a coloring book of ideas. Community members of all ages can draw what they hope the lakefront will be.
A new burger and fish fry restaurant came to ZEBRADOG wanting a fresh take on 1950s fast food joints with their beloved bulldog, Hank, as the mascot. Working alongside creative directors at ZEBRADOG, I created a brand identity that ties together retro and modern flair. Drawing inspiration from vintage fast food signs, I created a variety of logos and heroic illustration of Hank to be used across signage, merchandise, and food packaging.
In a time where basketball stadiums were absent of fans due to COVID-19, longtime ZEBRADOG client, Duke University turned to us for a solution to bring life back to the basketball court. Working with a creative director, designer, and architectural designer, I created a fanless experience by stitching together hundreds of photos of crazy Duke fans photos. We even had fun putting together a socially distanced photoshoot of our own and adding ourselves to the crowd.
The new graphics decorated the empty bleachers and gave players a new purpose and joy as they faced an unprecedented season of basketball. Along with creating the design, I also led my team in producing the final artwork for our print vendor to install on site.
Learn more about this project from Duke themselves.
A collection of logos and marks that were made by me and in collaboration with creative directors at ZEBRADOG.
After a long year away from their Home due to the pandemic, the Forward FC Soccer team was looking for a designer to create a poster that celebrated the re-introduction of soccer at Breese Stevens Field in Madison, Wisconsin. I created the home opener poster for the 2021 - 2022 season. It was an absolute joy to draw Breese Stevens as a nest for the Flamingo’s return. Let’s go Mingos!
For over 150 years, Leinenkugel’s original brewery in Chippewa Falls, Wisconsin has been crafting beer and celebrating their rich family history.
ZEBRADOG was brought along to help Leinie’s recreate the guest experience and reimagine their brewery tour. Working along side architectural designers, senior designers, creative directors, and installation team, I designed murals with historical imagery, wayfinding signage, exhibits, interpretive graphics, and assisted in media content creation. A tour that started with a guide holding a binder transformed into a gateway experience that frames the original campus and includes interpretive panels as well as a bronze map of the state. A campus full of blank walls turned into historical storytelling murals and infographics with easy to understand visuals. All this equipping tour guides with the perfect way to tell this Wisconsin legacy just in time for its 150th anniversary celebration!
Frank Productions, for the first time, decided to open a music venue in the heart of East Madison. It was important to the experience of the venue to add a layer of uniqueness, family history, and some fun.
Working with a team of designers, architectural designers, and creative directors at ZEBRADOG, I created the artwork for the Sylvee’s feature exhibit, a tactile mural honoring the matriarch of the Frank Family, Sylvia Frank, hand-painted onto a canvas of cassette tapes contributed by Madison’s local music scene fans. Cassette tapes were introduced to the USA in 1964, which is the same year Frank Productions brought music to Madison.
This piece was especially challenging since Sylvia Frank passed away prior to conceptualizing this artwork. It was super important to me to use the photos and carefully paint each layer to capture her likeness. The artwork I created was used verbatim by the painter, cassette tile by tile. The painter also surprised us by arranging the cassette by the dominant paint color.
Dairy Farmers of Wisconsin has led the marketing efforts to promote Wisconsin dairy, but felt their home office in Madison could use a revamp. Enlisting ZEBRADOG’s helped, we created and phased in branded moments including a new entrance experience, redesigned conference rooms, signature branded murals throughout, art program, and a new retail kitchen perfect for hosting happy hours and photoshoots.
Working with creative directors and architectural designers, I created the concepts for each of these spaces and carried those ideas all the way through to production.
Google’s new Madison office wanted an entry sign that felt like a physical Google doodle. Google doodles are the fun, surprising, and sometimes spontaneous changes that are made to Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
For their lobby, the office wanted a sign that felt authentically Madison and Wisconsin. Working alongside creative directors at ZEBRADOG, I brainstormed things that came to mind for our city and state. From there I narrowed down the pieces that would best physically represent those ideas. After conceptualizing and creating the presentation, I led the client presentation for this idea.
Working with my team, we took this to Riverworks Design Studio to help them create this unique builds. I helped source the physical items for the piece. I also created the production artwork for Madison Card in the bike wheel, 608 cow tag, printed design on the oars, routed design for the fish scales and latitude 43, design for the faux protractor, and the logo for the longitude 89 on the measuring tape.
I collaborated with designer, Ariana Shank, to make paper cool again. Working along side Mohawk Paper Company, we wanted to make people realize the power of feeling physical objects. We aimed to show the importance of disconnecting from technology and connecting to the physical world. We wanted to connect to everyday people to inspire them to buy their loved ones holidays cards and things made with an actual physical richness as well as inspire creatives to create those wonderfully tactile items for the holiday season.
Our idea was to show the tactile aspect of paper by making a video of a Christmas card while it travels from one person in San Francisco to another person in New York City. The video is stop motion and full of actual objects. The objects are ranging from vintage to modern to give a broad sense of the importance of stuff as opposed to pictures of stuff on a screen. We wanted to tap into all five senses. The smell of peppermint hot cocoa. The brightness of shiny tinsel. The taste of a tart candycanes. The sounds of jingle bells. The feeling of getting poked by the prickly Christmas tree ornaments as you begin decorating. The five senses will reconnect the audience to objects, especially paper.
RECOGNITION
After sending it to them via their social media platforms, Mohawk Paper featured our video and our interview on their blog Felt and Wire. It was an amazing experience to be honored by the company we created the video for. It was so incredibly satisfying to put our hard work into this project to then get recognition from the company itself! Please check out the blog post here.
I have always had an appreciation for the expressiveness of faces, both human and animal. Using brush strokes, shapes, and color to capture the expressions of people and animals. I accept commissions. Use the contact form so I can learn more about your project.
