Google’s new Madison office wanted an entry sign that felt like a physical Google doodle. Google doodles are the fun, surprising, and sometimes spontaneous changes that are made to Google logo to celebrate holidays, anniversaries, and the lives of famous artists, pioneers, and scientists.
For their lobby, the office wanted a sign that felt authentically Madison and Wisconsin. Working alongside creative directors at ZEBRADOG, I brainstormed things that came to mind for our city and state. From there I narrowed down the pieces that would best physically represent those ideas. After conceptualizing and creating the presentation, I led the client presentation for this idea.
Working with my team, we took this to Riverworks Design Studio to help them create this unique builds. I helped source the physical items for the piece. I also created the production artwork for Madison Card in the bike wheel, 608 cow tag, printed design on the oars, routed design for the fish scales and latitude 43, design for the faux protractor, and the logo for the longitude 89 on the measuring tape.