For over 150 years, Leinenkugel’s original brewery in Chippewa Falls, Wisconsin has been crafting beer and celebrating their rich family history.
ZEBRADOG was brought along to help Leinie’s recreate the guest experience and reimagine their brewery tour. Working along side architectural designers, senior designers, creative directors, and installation team, I designed murals with historical imagery, wayfinding signage, exhibits, interpretive graphics, and assisted in media content creation. A tour that started with a guide holding a binder transformed into a gateway experience that frames the original campus and includes interpretive panels as well as a bronze map of the state. A campus full of blank walls turned into historical storytelling murals and infographics with easy to understand visuals. All this equipping tour guides with the perfect way to tell this Wisconsin legacy just in time for its 150th anniversary celebration!